Skip to main content

Animation

Setting our universe in motion

Animation banner

KEY TAKEAWAYS

01

Increase brand recognition

We can bring our Brand Mark and Symbol to life in a variety of dynamic ways. We always use approved opening and end frames to enhance recognition and deliver consistency across our animations.

To create cohesion across our animations, we always start and finish with the approved Brand Mark or Symbol open and end frames. We have versions on black and on white backgrounds, so choose the one that best suits the tone of your animation.

02

Spread messages
Our animated content is engaging and easy to understand, making it perfectly suited to sharing. This helps spread our messages in an organic way, because our customers and consumers can repost our content to their own digital channels.

Voice-over and music
Choose a voice-over and background music that delivers the right pace, tone, and atmosphere for the overall animation.

Animation style
We use simple, stylish animation to match our other ingredients and create a consistent expression. This is why we don’t add embellishments such as drop shadows and 3-D effects to graphic ingredients.

03

Showcase innovation
Animation provides a unique opportunity to drive perceptions of innovation. It helps us showcase our thought leadership and ambition to design the future.

Animation is a specialized skill; the only way to achieve a polished result is by using a professional animator and sound engineer.

04

Increase brand recognition

We can bring our Brand Mark and Symbol to life in a variety of dynamic ways. We always use approved opening and end frames to enhance recognition and deliver consistency across our animations.

To create cohesion across our animations, we always start and finish with the approved Brand Mark or Symbol open and end frames. We have versions on black and on white backgrounds, so choose the one that best suits the tone of your animation.

Takeaway

From abstract graphics to illustrated narratives, animation adds energy and personality to the stories we tell. When we animate our ownable assets, it brings our content to life and grabs the attention of the viewer to create lasting impact.

UNIQUELY MASTERCARD

The way one moves through the world conveys personality. And the same goes for animation. If you’re creating animations, in any context, think: Does this feel simple, sophisticated, elegant? Those are the words that come to mind when we think of the animation style we’ve created.

DID YOU KNOW?

We can trace the earliest animation attempts to over 5,000 years ago, when people tried to create the illusion of animation by depicting a sequence of still images, each building on the one before.