Our brand
One brand strategy
Brand expression
Power of Priceless
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Our brand is one of the most recognized in the world, but we need to continue to nurture and refine its expression in order to differentiate ourselves in a rapidly changing marketplace.
Mastercard is a very different company from when it started over fifty years ago, let alone the last five. We have evolved into a forward-thinking, human-centered technology company committed to doing well, by doing good, and building connections between individuals, businesses, and organizations to make payments safe, simple, and smart.
To be truly good at what we do, we’ve learned that people and their desires must be at the center of technological innovation. Now, as the digital revolution brings change even faster, we recognize that our human-centered approach is more important than ever.
Expressing ourselves—what we care about, what makes us unique, how we apply our values to what we create—brings us back to our brand and a simple human desire: to convey who we are in a way that builds trust and cultivates emotional connections with people. In these pages, we’re proud to share how we can further elevate and differentiate our Brand Expression through great design.
Raja Rajamannar
Chief Marketing &
Communications Officer
“We have evolved into a forward-thinking, human-centered technology company committed to doing well, by doing good, and building connections between individuals, businesses, and organizations to make payments safe, simple, and smart.”