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PHOTOGRAPHY‎

Capturing our values and essence

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KEY TAKEAWAYS

01

Bring to life the abstract
We can use photography as a visual metaphor to help us express and explore abstract topics that don’t have a literal photographic match.

Select photos that feel authentic and candid, not staged and fake-looking.

02

Reinforce narratives
In the context of whitepapers or editorials, photography can reinforce narratives by providing visual representations of what we describe in writing.

Choose simple, open photos that have clear space for copy and brand elements.

Select photography that naturally incorporates our color palette, to create an ownable look and feel.

Photography is what people remember in a communication. Great imagery tells immediate, emotional stories, and amplifies our key messages and brand values.

UNIQUELY MASTERCARD

Being perceived as a truly human-centered brand demands that we take great care in the selection of photography. To help us do this, we wanted to create simple guidelines for maintaining a consistent and ownable feel in the Brand Expression through photos.

DID YOU KNOW?

Instagram is considered the best social media platform for engagement because of its highly visual nature, which appeals to our natural preference to receive information through sight.

Straight on

Basic geometry

In environment

Simple and open