Our brand
One brand strategy
Brand expression
Power of Priceless
Asset Library
KEY TAKEAWAYS
01
Emphasize storytelling
Brand Circles interact with our photography to tell more compelling stories, direct the eye, and create a focal point.
A Brand Circle can either be used as a holding shape or interact with the photography by playfully weaving in and out
02
Create visual interest
We use our Brand Circle configurations with and without photography to create visual interest. When used without photography they become graphic devices that provide a singular backdrop.
Ownable configuration For Brand Circle configuration F, the vertical bands should only appear in our canvas colors. Choose a transparency that best matches the image.
Keyline weight Keep keyline Brand Circles in the same weight or lighter than the headline weight.
03
Harmonize touchpoints
Using different Brand Circle configurations across our touchpoints helps us create harmony and cohesion across our brand experiences.
Brand Circle artwork Use the official Brand Circle artwork designed to make your life easier.
Complex configurations Take special care when working with complex configurations; they’re more successful when used without photography.
04
Essential tools
Our Symbol is the visual signifier of our brand and our most important brand assets. Wherever and however we interact with people, our brand assets are recognized for the connections we make possible, and trusted for the safe, simple, and secure payments we provide.
UNIQUELY MASTERCARD
From the very beginning, Mastercard’s Brand Mark has relied on extraordinarily simple elements: red and yellow interlocking circles. Evolving this identity to include the Symbol without the word Mastercard preserves our iconic foundation, provides a crisper look that signals modernity, simplicity, and flexibility more suited for digital channels.
DID YOU KNOW?
In our global market research, we found that an astonishing 81% of consumers spontaneously recognized our red and yellow interlocking circles without the word Mastercard. To date, our marks appear on over 2.5 billion cards2 and at over 50 million merchant locations around the globe.
A. Clarity
B. Partnerships
C. Connections
D. Community
E. Growth
F. Acceleration
- Establish immediate recognition
- second
- Mirror photography