Our brand
One brand strategy
Brand expression
Power of Priceless
Asset Library
KEY TAKEAWAYS
01
Provide a background canvas
Our canvas colors provide a neutral background that makes our Symbol colors pop, helping us stand out in a visually saturated world.
Choose a canvas color that matches the tone of the photo you’re using; if the photo is light, use a lighter canvas color, and if the photo is dark, use a darker one.
02
Direct the eye
We can use accent colors to lead the eye on a journey through our communications, enhancing the reading experience.
Create cohesion across communications by using orange as the primary accent color to highlight.
03
Simplify information
Using accent colors can help make information and insights clear, simple, and easier to absorb.
Use canvas colors as your base and add accent colors purposefully.
Use accent colors in this order: orange, yellow, gold, green (teal and red follow, but only use if all other accents are in use).
04
Essential tools
KEY TAKEAWAYS
01
Provide a background canvas
Our canvas colors provide a neutral background that makes our Symbol colors pop, helping us stand out in a visually saturated world.
Choose a canvas color that matches the tone of the photo you’re using; if the photo is light, use a lighter canvas color, and if the photo is dark, use a darker one.
02
Direct the eye
We can use accent colors to lead the eye on a journey through our communications, enhancing the reading experience.
Create cohesion across communications by using orange as the primary accent color to highlight.
03
Simplify information
Using accent colors can help make information and insights clear, simple, and easier to absorb.
Use canvas colors as your base and add accent colors purposefully.
Use accent colors in this order: orange, yellow, gold, green (teal and red follow, but only use if all other accents are in use).
04
Essential tools
Brand colors build recognition across all contexts. The careful application of our canvas colors and accent colors supports the red, orange, and yellow of our Symbol, driving impact and standout.
UNIQUELY MASTERCARD
For many years we were the brand of yellow and red. Pushing us into an identity that reflected a forward-thinking technology company required a more varied palette, while retaining the elegance of black that had become associated with priceless.
DID YOU KNOW?
People process color even before shape or language. This means that color is a powerful way of communicating identity instantly.
Canvas colors
White
| RGB 230/126/34 |
| Gray 1 |
| RGB 241/239/235 |
| Gray 2 |
| RGB 211/207/200 |
| Gray 3 |
| RGB 179/176/169 |
| Grey 4 |
| RGB 179/176/169 |
| Grey 5 |
| RGB 84/82/79 |
| Grey 6 |
| 53/52/50 |
| Grey 7 |
| 36/36/35 |
| Mastercard Black |
| RGB 20/20/19 |
Accent colors
White
| Orange 4 |
| RGB 255/103/27 |
| Gold 4 |
| RGB 243/139/0 |
| Yellow 4 |
| RGB 255/200/31 |
| Green 4 |
| RGB 141/185/46 |
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| Red 4 |
| RGB 210/42/47 |
| Teal 4 |
| RGB 79/205/176 |
SPECIFICATIONS
ACCENT COLORS
Orange 4*
RGB 255/103/27
Hex #ff671b
CMYK 0/75/100/0
Pantone® 166C
Orange 4
RGB CMYK
1 255/225/209 0/15/20/0
2 255/194/164 0/30/40/0
3 255/149/96 0/52/70/0
4 255/103/27 0/75/100/0
5 178/72/19 0/75/100/34
6 102/41/11 0/75/100/68
7 51/21/5 0/75/100/90
Orange 4*
RGB 255/103/27
Hex #ff671b
CMYK 0/75/100/0
Pantone® 166C
Gold 4
RGB CMYK
1 253/232/204 0/9/20/0
2 250/209/153 0/18/40/0
3 247/174/77 0/31/70/0
4 243/139/0 0/44/100/0
5 170/97/0 0/44/100/34
6 97/56/0 0/44/100/68
7 49/28/0 0/44/100/90
Orange 4*
RGB 255/103/27
Hex #ff671b
CMYK 0/75/100/0
Pantone® 166C
Yellow 4
RGB CMYK
1255/244/210 0/6/20/0
2255/233/165 0/12/40/0
3255/217/99 0/20/70/0
4255/200/31 0/29/100/0
5178/140/22 0/30/100/34
6102/80/12 0/29/100/68
751/40/6 0/29/100/90
Orange 4*
RGB 255/103/27
Hex #ff671b
CMYK 0/75/100/0
Pantone® 166C
Green 4
RGB CMYK
1 232/241/213 10/2/20/0
2 209/227/171 20/3/40/1
3 175/206/109 36/6/70/1
4 141/185/46 51/8/100/2
5 98/129/32 51/8/100/36
6 56/74/18 51/8/100/69
7 28/37/9 51/8/100/90
Orange 4*
RGB 255/103/27
Hex #ff671b
CMYK 0/75/100/0
Pantone® 166C
Red 4
RGB CMYK
1 246/212/213 0/20/20/1
2 237/170/172 0/40/40/1
3 224/106/110 0/70/68/2
4 210/42/47 0/100/98/3
5 147/29/33 0/100/98/36
6 84/17/19 0/100/98/69
7 42/8/9 0/100/98/91
Orange 4*
RGB 255/103/27
Hex #ff671b
CMYK 0/75/100/0
Pantone® 166C
Teal 4
RGB CMYK
1 220/245/239 12/0/6/0
2 185/235/223 25/0/12/0
3 132/220/200 43/0/20/0
4 79/205/176 62/0/29/0
5 55/143/123 62/0/29/34
6 39/102/88 62/0/29/57
7 16/41/35 62/0/29/90
*The Pantone values for our Orange, Yellow and Red accent colors are intentionally different from the Pantone values of our Symbol and Brand Mark – take special care that you’re using the right values for your application.
CANVAS COLORS
White
RGB 255/255/255
Hex #ffffff
CMYK 0/0/0/0
Mastercard Black
RGB 20/20/19
Hex #141413
CMYK 50/0/0/100
Pantone® Black 6C
Grays
RGB CMYK
1 241/239/235 3/4/5/6
2 211/207/200 6/7/10/17
3 179/176/169 6/7/10/30
4 132/129/125 6/7/10/48
5 84/82/79 6/7/10/67
6 53/52/50 6/7/10/80
7 36/36/35 6/7/10/86
** When typesetting black text in print, do not use the Mastercard Black but the CMYK value of 0/0/0/100 instead.
COLORS RESERVED FOR SYMBOL AND BRAND MARK ONLY
Mastercard Red
RGB 235/0/27
Hex #eb001b
CMYK 0/100/98/3
Pantone® 2035C
Mastercard Orange
RGB 255/95/0
Hex #ff5f00
CMYK 0/75/100/0
Pantone® 165C
Mastercard Yellow
RGB 247/158/27
Hex #f79e1b
CMYK 0/44/100/0
Pantone® 1375C
- Help with navigation
- Organize information
- Direct the eye
- Create striking combinations