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Priceless PR/Comms Guidance

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PR & COMMUNICATIONS GUIDANCE

 

An affirmative guide to answer common questions around how to reference and use Priceless within internal- and external-facing communications materials. This information has been approved by Legal, Consumer Marketing, Brand and Communications teams.

Priceless as a proper noun

  • Capitalize when using as a proper noun that refers to our brand expression, platform or campaign
  • Use the trademark symbol on Priceless upon first use in written materials, i.e.: press releases, blogs, bulletins, etc.
  • ™ is not used in social media copy

"The introduction of Priceless" showcased enduring moments in life that money cannot buy. With continued innovation, Priceless is central to how our brand remains relevant."

priceless.com

    • Lowercase when referring to the Priceless website
    • Never include "www." as a prefix.
    • Capitalize at the start of a sentence or within a headline, per AP Style.
    • ™ is not used

    “We launched priceless.com to bring families and friends together for bespoke moments built around universal passions.”

    "Priceless.com is available in select markets around the world."

    Priceless Experiences

    • Capitalize when using as a proper noun that refers to our brand expression, platform or campaign
    • Use the trademark symbol on Priceless upon first use in written materials, i.e.: press releases, blogs, bulletins, etc.
    • ™ is not used in social media copy

    "Priceless Experiences are unexpected, unique and lots of fun."

    Market specific

    • When referencing destinotion-leveI programs, include the market following the word "Priceless"
    • ™ is not needed

    "Priceless Experiences are unexpected, unique and lots of fun."

    Market specific

    • When referencing priceless as a descriptor/adjective in a sentence or statement, it should be lowercase.
    • Note: Guidance is to avoid using priceless as a preceding adjective whenever possible to prevent against confusion and misuse.

    Do: "Together, the possibilities ore priceless."