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Our brand

Brand story

Brand story
The Mastercard Way
Acquisitions
Sustainability
Inclusion and accessibility

One brand strategy

Brand principles
URL Strategy
Co-branding and joint partnerships
Ingredient branding
Brand integration
Product, program and service branding

Brand expression

Brand expression
Mastercard Symbol
Sonic
Brand Circles
Color
Typography
Icons
Illustration
Information design
Photography
Animation

Brand in use

At the point of sale
Around the office
On cards
Use at Physical merchant location

Power of Priceless

Overview and framework
Principles
Bringing it to Life
PR/Comms Guidance
Creative Toolkit

Resources

Digital design (Made)
Sonic space
Writing style guide
AI Gestures Toolkit

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Our brand

Brand story
Brand expression
Power of Priceless

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